The geothermal heat pump industry is booming because there is a “perfect storm” of factors that are not only causing people to install geothermal heat pump systems in new-construction homes and buildings, but also the same factors are causing far more people to retrofit geothermal heat pump systems to their homes. The “Perfect Storm” factors that are causing the boom in the geothermal industry include a) today, people want to “go green” and will pay to do so and be proud of it, b) people dread the future high costs of fossil fuels and what it will cost them, and c) the new Federal geothermal commercial and residential tax credits are the final component of the “perfect storm”, because the 30% residential tax credit is a very significant amount of money for homeowners to save when they go geo. Growing your business into the geothermal heat pump industry is a way to not just survive the economic downturn, but it is a way to grow your business to a volume larger than before the downturn.