The urgency and importance of water conservation and technology advancement cannot be underestimated or ignored in this time of drought and climate change. The state of Texas has a rich history linked to water rights, conservation, and control and is positioned to lead in the development of more efficiency and effectiveness in managing water. Administered by the Texas Water Resource Institute and an entity of the Texas A&M System, the Texas Water Conservation and Technology Center will highlight their work on four high priority efforts: water conservation, water reuse, groundwater desalination, and energy development and water use.