Developing a Better Method Does Not Equal the World Beating a Path to Your Door

The development process from the idea for flexible liner methods to full commercialization was fraught with technical, manufacturing, financial, marketing and staffing challenges. This presentation is a journey of how we got acceptance of various types of products from the scientific community and then how we negotiated the regulatory hurdles of states and foreign governments. Changes in staff and the abilities of personnel present unique challenges while resolving production circumstances in different states. You must cultivate the path into a highway with distinct mile markers.