Bill Merkel is the Director of Product Management Drives and Systems for Nidec Avtron Automation Corporation. His current responsibilities include product management, marketing and product development of industrial drives and systems. Mr. Merkel has held this position for the last two years. He is a Member of IEEE. His past experience includes various Business Unit Management, marketing and product development positions for National Semiconductor, Keithley Instruments, and DynaMotors, Inc, a variable speed electric motor startup company.