Tim McDaniel is director of business valuations at Rea & Associates in Columbus, Ohio. McDaniel specializes in business valuation and succession planning. He is a recognized leader in the business valuation field, having been involved in over 2,000 valuation engagements and numerous merger-and-acquisition transactions. He also consults with family businesses on succession planning issues. McDaniel prides himself on using plain English to teach business owners the value of their most prized asset and how to increase that value.