Rick Oberle began Geographic Insights in 2001 and shortly thenafter developed WellMagic, the only software system designed specifically for the groundwater and drilling industry. This software is now in use in nearly every state and around the world. In working with industry professionals, he has been able to distill the industry’s best practices into a single system since it embodies every company’s best ideas. Rick holds a Bachelors Degree from Michigan State University and a Masters Degree from Western Michigan University and has wide and varied experience in both the public and private sectors.