Constant Pressure Systems - The Opportunity, the Challenges, the Playbook
Constant Pressure Systems - The Opportunity, the Challenges, the Playbook
Presented on Tuesday, December 4, 2018
Variable-speed systems that deliver constant pressure to the homeowner have now been around for over 20 years. This seminar starts with a brief look back at the history of these systems and how far we’ve come as an industry. From here, this session will provide an analysis of the constant pressure market today and examine the business opportunity for you, the water systems contractor. At the same time, we’ll also look at the challenges in selling constant pressure systems over conventional systems. Overcoming these challenges with proven techniques for promoting and selling more constant pressure systems to homeowners and other end-users will conclude the session.
Presenter:
Mark Reeder
Marketing, Franklin Electric
Marketing, Franklin Electric
Mark Reeder is the Director of Training & Technical Communications at Franklin Electric. A 23-year industry veteran, Mark has been involved in variable-speed, constant pressure systems as a Product Manager, a Sales Manager, and as Director of Field Marketing for most of those 23 years. Mark’s NGWA Groundwater Week seminars from past years have included “Ten Things I Wished the Public Knew About our Industry” and “Gain a Competitive Advantage: Trending Topics and Industry Opportunities”.
