Using Newsletters to Market Your Business

Presented on Tuesday, November 29, 2011

Business owners and managers need to be on the lookout for new tools and strategies they can utilize to maintain and develop business. What approaches do you currently use to cultivate new customers while maintaining your existing client base? In this workshop you will learn how you can produce a hard copy or electronic newsletter; what advanced planning you must do for both the newsletters and the Web; how to make the product useful to your customers and tips to get meaningful feedback.

Michael Price
National Ground Water Association
Mike Price has been a journalist since 2005, beginning his career as a news reporter for a weekly newspaper covering a suburban city and school beat in Columbus, Ohio. He later worked as a sports reporter for Columbus’ daily newspaper covering high school and intercollegiate athletics. Price joined the National Ground Water Association as associate editor of Water Well Journal® in 2008. In addition to his WWJ responsibilities, he produces the Association’s newsletters and contributes to NGWA’s quarterly scientific publication. An avid runner, Price enjoys running marathons.

David Evener
National Ground Water Association, Westerville, OH
David Evener is the marketing director of NGWA. Prior to taking on that position in July 2010, he served as NGWA’s director of information systems for 13 years. Evener holds a bachelor’s degree in computer information systems from Chapman University, and masters’ degrees in information systems management and business administration from Keller University. He is a member of the American Society of Association Executives and the Ohio Society of Association Executives.

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