Seven Trends and Opportunities Affecting Our Industry

Presented on Tuesday, December 15, 2015

Change is part of nearly everything and every industry, and the water systems industry is no different. This presentation will highlight seven megatrends that are truly changing our industry. Most are external and we have little control over them. As a water systems professional, you’re probably keenly aware of these, but have never seen them all in one place. At the same time, each offers a business opportunity. This presentation will discuss each of these trends in detail, along with how the water systems professional can take advantage of them.

Presenter:
Mark Reeder
Marketing, Franklin Electric, Ft Wayne, IN
Mark Reeder is the Director of Training & Technical Communications at Franklin Electric. A 23-year industry veteran, Mark has been involved in variable-speed, constant pressure systems as a Product Manager, a Sales Manager, and as Director of Field Marketing for most of those 23 years. Mark’s NGWA Groundwater Week seminars from past years have included “Ten Things I Wished the Public Knew About our Industry” and “Gain a Competitive Advantage: Trending Topics and Industry Opportunities”.

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